SOCIAL MEDIA
design, communications, marketing
Timeframe:
2019 - 2021
Clients:
Various
Overview:
In many work experiences I have designed for the social media. This ranged from designing singular posts to the branding identity of a social media campaign. I believe that social media platforms are powerful tools to spread messages, and accompanied with a killer design, social media posts have enormous impact for social change.
VARIOUS CLIENTS
Timeframe:
April & May 2021
Goal: This collection of social media graphics were created with the goal to bring awareness to programing at the STVCC Children's Home, Child Abuse Prevention Month in April, and Foster Care Awareness Month in May.
Description: Referencing the colors of the STVCC logo, I created a cohesive visual look for all social media graphics I designed.
Audience: The SVCC social media channels have a following upwards of 5,000 subscribers. These range from community members, volunteers, clients and supporters.
ST. VINCENT
CATHOLIC CHARITIES
FROM CRISIS TO OPPORTUNITY:
STORIES OF REFUGEE ENTREPRENEURS
3 - part video series for World Refugee Awareness Week 2021
The first post, featuring May and Page Anayi, was posted on STVCC’s YouTube page and shared on Facebook, where it reached 1,374 people. The following two posts collectively reached over 2,00 people. The series as a whole brought awareness to the refugee community and impact in the Lansing area.
NO DETENTION CENTERS
IN MICHIGAN
Timeframe:
November & December 2020
Goal: Both graphics were to bring awareness to human rights issues around U.S. Immigration Detention Centers.
Description: Referencing different relative color schemes, I designed the graphics to be bold and eye-catching, will a sense of urgency.
Audience: No Detention Centers in Michigan is a coalition of Michiganders, with connections to other organizations throughout the state and country. Social media channels have around 3,000 followers. When partnering with La ColectiVA and other groups,, the audience grew to a national scale.
Supporters were asked to participate in slowing down the creation of a new detention center in Ionia County, via emailing environmental concerns.
VANGUARD PUBLIC AFFAIRS FT. TRACHELLE C. YOUNG
Timeframe: January - July 2020
Trachelle C. Young ran for Genesee County Prosecutor in 2020, on a platform of restorative justice. As the center of the Flint Water Crisis, this community particularly had suffered from a lack of accountability. I was involved in the branding and identity process, and later created social media graphics over the course of several months. While Trachelle unfortunately lost to the incumbent, it was still a privilege to have contributed to her political campaign.
VANGUARD
PUBLIC AFFAIRS
Timeframe:
January - July 2020
Description: As a graphic designer at Vanguard Public Affairs, a progressive P.R. firm in Lansing, Michigan, I had the opportunity to design materials and social media posts. Clients were in various sectors, such as healthcare, politics, and energy industry. Also a notable client I designed for was AFSmith, an electrical company.
Starting as a logo concept, I designed Trachelle's campaign slogan "A Vote For Change" with bold typography and scales symbolizing the justice that Trachelle hoped to bring as the Genesee County Prosecutor. Instead of the main logo, this word graphic became widely used across Trachelle's campaign promotional materials.
