JAQUA REALTORS
branding and identity, illustration, print and digital design
West Michigan's premeire real estate company."
Timeframe: 2024
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Jaqua Realtors has a robust marketing team servicing over 200 real estate agents. On staff as a graphic designer, I work with several agents weekly and am the point person for two agents and their branding and identity needs. I also create company print and digital content, and have written two blog posts.
Client: Elijah Beegle, REALTOR® at Jaqua Realtors
Overview: Elijah was a new agent beginning his real estate career at Jaqua Realtors. I met with him, deciphered his mission statement and created a branding identity - colors, typeface, and logo - based on his personality and focus on the city of Grand Rapids, Michigan. I illustrated the skyline of Grand Rapids using a photo provided by Elijah, and added iconic landmarks as well.
Elijah Beegle Logo
Pamela English Logos
Client: Pamela English, REALTOR® at Jaqua Realtors
Overview: Pamela was an establish realtor in Battle Creek, Michigan. These logos were for her video series highlighting West Michigan, her interests, and her beloved dog Larry.
Mark Vickery Logo
Client: Mark Vickery, REALTOR® at Jaqua Realtors
Overview: Mark was an established realtor in Portage, Michigan, looking for a refresh to his branding and identity. This concept highlights the porch he built and conveys an elevated rustic Michigan aesthetic.
Memorial Day Social Media Graphics
Goal: This series of graphics was to highlight events for Memorial Day 2024 in West Michigan, promoting relocation and interest to the area.
Description: These illustrations convey a fun, patriotic feeling.
Audience: Jaqua Realtor has over 10 offices around West Michigan, and the company social media reaches a regional and global audience of over 2,000 followers.
Jaqua Company Tax Return Infographic
Goal: Bring awareness to the many ways to use one's tax return, befitting the newsletter audience.
Audience: The Jaqua company newsletter reaches a regional and global audience, and ranges from the local real estate network, to clients and community members.
Jaqua Vacation
Rental Ad Campaign
Jaqua Vacation Rentals is located and focused on the lakeshore of lake Michigan, concentrated around South Haven and Saugatuck. This ad campaign was created specifically for a local Saugatuck newspaper, targeting homeowners interested in renting their property.
Housing Card Illustration
Clients: All agents at Jaqua Realtors
Overview: A Jaqua company thank you card campaign ran in the Spring of 2024, promoting agent interaction with their network. This housing card illustration utilizes company colors and can be used by any real estate agent.
Clients: All agents at Jaqua Realtors
Overview: Within the same thank you card campaign, this card targets agents working on the Lake Michigan lakeshore, and is based off of the lighthouse at South Haven, Michigan.